Why Eterneva is Donating 10% of All Proceeds to Fight Breast Cancer in October

One in eight women in the US will be diagnosed with breast cancer in their lifetime. These women will face one of the hardest, and scariest adversities of their life. In this moment, these women are faced with a decision – on what meaning to give their diagnosis, and how they will choose to show up every day after that. And somehow, that’s when many of them burn their brightest.

What all of these women have in common, is that they don’t let this disease define them. They call upon stronger values instead: love, courage, hope, empowerment, humility, and generosity. These women gain remarkable inner strength from their struggles, and often times are fighting their fight not for themselves, but for others.

To the warrior women fighting breast cancer today, to the fallen heroes who fought it yesterday – October is for you. For the world to acknowledge your courage, your light, and your impact.

At Eterneva, we’ve been humbled to serve many of these warrior women by turning their ashes into diamonds. It’s unsurprising that their families want to do something of this level for them – they absolutely earned it. We’ve been so inspired by these families that October has become a month very near and dear to our hearts. We feel it’s our turn to give back to this cause, and also share the stories of remarkable women we’ve lost to breast cancer that deserve not to be forgotten.

The Story of Karen & Stephen Youngerman

Karen Youngerman of Southern California is the embodiment of a warrior women. She fought breast cancer for over a fifth of her life. When she was first diagnosed in 2003, she took that as a call-to-action, to get involved with Susan G. Komen, and fight her fight alongside many other courageous women.

Karen dedicated herself to this cause, walking in SEVEN 60-mile walks for the cure and crewing dozens of others. As her husband Stephen put it, “these events were her ‘happy place,’ and over the 14 years she fought this cancer, her belief and positivity was unwavering, and served as a source of strength for many others.” In 2017, her last walk, she only had the strength to go out and cheer on the walkers, but she did it with everything she had.

After Karen’s passing, her widower Stephen decided to continue to carrying her torch in the fight against breast cancer and walk seven 60-mile Susan G Komen Race for the Cure events in just one year! As Stephen says, “We must never give up. We must keep up the fight. We must do all we can.” We have the great honor of helping Stephen turn Karen’s ashes into a pink diamond, so he can take her with him on his walks to the cure.

Support ‘Race for the Cure’

Like Karen, Stephen is admirably choosing to create meaning from adversity, and he could use our help.

“To prepare for the seven walks I am undertaking this year, I have been training every day since I lost Karen. That’s the easy part frankly. The hard part is raising the money needed to participate in the walks. Each walker is required to raise $2300 per walk. That means I’m personally required to raise $16,100 to participate in the seven walks.”

Inspired by Stephen and Karen both, the Eterneva team put our heads together to figure how we could contribute. First, we decided to walk 60 miles alongside of Stephen, in the Susan B Komen Race for the Cure event in Dallas, November 2nd through the 4th. We figure, if he can do seven events this year, we can at least do one 🙂

Race for the Cure

But our team still wanted to do more. So for the entire month of October, Eterneva will donate 10% of all diamond proceeds to Race for the Cure. If you have lost a remarkable loved one and wish to turn their ashes into a diamond, we will pay it forward.

If you are not looking to have a diamond created but would still like to join us in this fight, we would love to have you join our walking team! Email us at garrett@eterneva.com if you’d like to walk with us 🙂 If you can’t walk, there’s still one more way you can help. You can choose to donate (any amount helps) here.

Rediscovering My Line of Sight

On an early fall morning in 2003, I arose to a 5:25 am alarm clock. Over 12 years ago and I can still feel the anticipation I had for that series of electronic beeps. The same beeping that 99% of the population absolutely dreads. I remember welcoming it. I could not wait to wake up, throw on my running shoes and head out the door to try to beat my three-mile time from the day before.

Living in a hilly neighborhood and essentially starting at the top, the last mile-and-a-half was all uphill, a factor that might make other runners look for another route. Not me. With each step I took I gained strength, speed, and most importantly, control of my body. The last 100 yards were straight uphill. There was not a single time over a six-year span when I didn’t sprint the last 100 yards to finish my run strong.

Flash forward to today. I found myself mentally and physically miserable on a run by mile two. Prior to starting the run, I planned on sprinting the last leg, like I would have 10 years prior. But by the time I reached that last leg, it is an understatement to say I didn’t feel as strong or in control of my body. To take the pain away from my legs, I reflected on the difference in mindset I had at that moment and compared it to the one that my younger self had. Why was it so hard now to sprint the last 100 yards of my run? Even with the most determination I could muster, I was still significantly slower than I should have been, and transitioned from a half-ass sprint to a jog the last five yards. Fuck.

WHAT WAS THE DIFFERENCE?

It took about 18 months to figure out the missing key ingredient, which I finally stumbled upon while reading the book Relentless by Tim Grover, Michael Jordan’s former trainer. I was listening to the book on my way to work while Tim talked about the difference between “Cleaners” and everyone else.  Michael Jordan lived, breathed, ate, drank, gambled, played and shit excellence. From an early age, he had a clear vision of what he wanted out of life — to be the greatest basketball player of all time. Tim called him a “Cleaner” — someone who dedicates everything they have to a task and stays 100% focused until the job is done. They push as hard as they possibly can towards their goal, and then push that much further past their limits to do what others say is impossible.

BOOM. It hit me. I thought about the intense mindset the best competitors have to have, which forced me to see the difference in mine. I lacked vision. I did not have a clear line of sight to exactly what I wanted. I had goals, but not a vision so powerful that I could close my eyes and picture myself on a big league mound with a ball in my hand. That was the line of sight that used to propel me through all those early morning runs, workouts, bullpens, injuries, the list goes on. 10 years ago, it was more than a run. It was a stepping stone that was necessary for me to play college baseball, and ultimately, prepare for the Major Leagues.

garrett_ozar_baseball

“The work I put in was not something I could possibly replicate without having line of sight.”

I didn’t quite make the MLB, however, I did do okay for myself in college. Being a 5’10” pitcher, I had a lot going against me after battling a reconstructive surgery on my elbow at the age of 19. But none of that really matters. I feel that I did pretty damn well for what my body and mind were capable of. The reason for this? I worked my ass off and nearly everything I did was driven by realizing that the particular action in front of me was required to make the Major Leagues, and therefor, I did it with intent. The work I put in was not something I could possibly replicate without having line of sight.

To be clear, I am not on a mission to replicate my physical capabilities that I had 12 years ago. I am, however, on a mission to replicate the mental strength I was able to once achieve. My mental strength came up short for my standards on that run because it  was not a stepping stone to anything other than keeping my 30-year-old body in decent shape.

What I have realized is I am happier when I put forth a tremendous amount of effort on a daily basis, whether mentally or physically, because each day is a stepping stone to something greater. I am happier because I am able to achieve more out of myself. I am able to experience success. I like success. I am not sure if I could ever be happy without it. The trick to maintaining this level of focus every day is having that clear line of sight into achieving something amazing, like playing in the Major Leagues. My goals have changed, so I, like most people, need to adjust my line of sight instead of losing track of it completely.

The best way I can explain the feeling of having line of sight is by picturing yourself being followed by a series of video cameras at all times that are broadcasting to the world. Would your actions be different? Would you do everything a little better? Focus a little longer? That is a mild version of what it is like to have a clear line of sight at becoming something great. Everything you do, no matter who is looking, is done to your best capacity — and then some.

Moral of the story, people who have line of sight into something specific and fucking awesome work harder, smarter and are more relentless in their pursuits. Even if they don’t become the best in the world, they still achieve greatness.